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Why Self-Help Books Don’t Help

The self-help industry is a multi-billion dollar industry and is expected to continue growing at double-digit rates annually. And books form a significant portion of the industry. January is always a good time to start on a personal development journey: In early January 2021, sales of books about mind, body, and spirit jumped 63% over the comparable week in 2020, and sales of self-help books jumped by 30%. But do their teachings work? They promise much but, sadly for most of us, self-help books don’t often help.

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